Aspiration: To have a strong desire to achieve something higher or greater.

• We believe in our aspiration to achieve higher and greater in everything that we do for standard setting performance.

Commitment: To be emotionally and intellectually bound to a course of action towards others.

• We believe in demonstrating our firm commitment to an agreed course of action, by being true to ourselves and to others who place their trust in us.

Customer-Focus: To give careful and continuous attention to our customers' needs.

• We believe that all our activities will be designed and performed to delight our customers.

Critical-Thinking: To have disciplined thinking that is clear, rational, open-minded, and informed by evidence.

• We believe we need inquiring minds for new ideas, alternate thinking & evaluating options for finding better ways to fulfill our aspirations.

Technology-Adoption: To embrace, use and be knowledgeable of relevant technologies.

• We believe that a company-wide understanding and use of technology is fundamental to our competitiveness.

Teamwork: People working together, inspired by shared-values and motivated to achieve common goals.

• We believe that our aspirations can be realised only through coordinated actions, with emphasis on effectiveness and mutual support.

Respect for Individuals: To treat others like how you expect to be treated.

• We believe that in all our interactions, it is essential to uphold human dignity and show respect for the individual.